Wondering how you can use your commercial property to cultivate new business? Start by making some curb appeal upgrades. Here are three things you shouldn’t hesitate to do if you’re looking to enhance the appearance of your business and attract new customers.
1. Create a Water Feature
If you have some extra land on your commercial property and don’t know what to do with it, consider creating a water feature like a lake or pond. A gorgeous water feature adds vibrant life to any outdoor space, and with the right surrounding landscaping, as well as a fountain, there’s no question that your business will attract the attention of all who pass by. You’ll need to provide the new water feature with appropriate lake aeration to ensure that the water stays healthy and clean, enhancing the overall appearance of your business property.
2. Upgrade Your Landscaping
Commercial spaces have a reputation of being cold, impersonal structures. For this reason, they often appear unwelcoming and don’t necessarily inspire people to come and take a look at everything you have to offer. Taking steps to improve the landscaping around your business is a great way to combat the cold appearance of commercial property. In addition to maintaining your greenery, including your grass and all shrubbery, consider placing flower boxes near your principle entryway. Fill the boxes with annuals, which will give you some colorful variety and the best bang for your buck. You could also consider installing flower boxes beneath the windows on your building’s façade. This will instantly inject some life into your building, making it look much more welcoming.
3. Install New Signage
It’s no secret that signage communicates what your business does and the services you provide. Modernizing your signage is a quick way to attract the attention of potential customers. It’s best to install a monument sign, which is a permanent sign that you’d place near the entrance of your parking area. These signs are built using concrete or masonry bases, then the information for your business is placed in lighted sign within the permanent structure. Upgrade to an LED display for maximum brightness and effectiveness.
Think of investing in the curb appeal of your business as investing in marketing. Appearances matter in business, and having an attractive property can sometimes be the best advertising strategy you can make. By following these tips, you’ll make a great first impression on potential customers and cultivate new business.